Exhibitor
Tuesday 9th November 2010, Guoman Charing Cross Hotel - London, 08:55 - 16:00
Public Health: Healthier Lifestyles, Healthier Nation
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Overview
It is widely acknowledged that action is needed to promote public health, and encourage behaviour change to help people live healthier lives. Action is required to promote public health up and down the country, and the government is committed to ensuring that this takes place. The government has spoken of the need for ‘an ambitious strategy to prevent ill-health which harnesses innovative techniques to help people take responsibility for their own health.’
In the health White Paper, the coalition has promised to give local communities and GPs greater control over public health budgets with payment by outcomes. The future of NHS commissioning is the most controversial aspect of public health strategy, many groups have questioned the speed and extent of reform in the commissioning process.
The coalition will also give GP's greater incentives to tackle public health problems and investigate ways of improving access to preventative healthcare for those in disadvantaged areas to help tackle health inequalities, with the introduction of a health premium.
The need for policy related changed is further emphasised with recent statistics. Alcohol and drug abuse, lack of physical activity, unhealthy diet and smoking all contribute to the risk of developing health problems. With rates of preventative illness rising - including 110,000 deaths from coronary heart disease each year and 1 in 4 adults classified as overweight or obese - it is feared that today’s generation may have a shorter life expectancy than their parents. Therefore, as the government formulates policy on the future direction of public health strategies, a more radical approach to securing public health is required.
Agenda
This forum will examine the future of public health, address the effectiveness of current policy and look to the challenges facing the coalition government and healthcare practitioners. With keynote presentations from across the health sector, this forum will provide delegates with a timely opportunity to discuss the future direction of public health policy.
| 08:55 |
Registration and Coffee |
| 09:30 |
Chair’s Welcome Address
Professor Richard Parish, Chief Executive, Royal Society for Public Health (CONFIRMED) |
| 09:40 |
Reflections on Public Health
- Benefits and challenges of partnership working
- Multi-agency working for the delivery of public health services
- Identifying, developing and supporting organisations and individuals who take on public health roles in community public health activities
- The role of the state and individuals in securing public health
- Outcomes focused services - shared objectives and aims
- Pooling budgets and collaborative procurement
- Extending the role of the third sector in the providing health services
Professor Carol Brayne, Director, Institute of Public Health, University of Cambridge (CONFIRMED)
|
| 10:00 |
Public Health Performance and Spending
- The Department of Health's approach to tackling inequalities in life expectancy
- Has the Department's strategy for reducing health inequalities delivered outcomes and value for money?
- How has the Department sought to influence improvements in health inequalities?
- How successful has the NHS been in addressing inequality in service provision?
- Lessons for the future, including ring-fenced funding of public health budgets
Karen Taylor, Director, Health Value for Money, National Audit Office (CONFIRMED)
|
| 10:20 |
Question and Answer Session |
| 10:40 |
Coffee Break and Networking |
| 11:10 |
Increasing Access to Healthcare – Developments in Technology
- Increasing efficiency, improving patients' ability to monitor and self-manage chronic conditions
- Promoting better adherence to drug treatment through mobile technology
- Improving public health and meeting patient’s needs through information technology
- The essential requirements for the transfer of health information: privacy, confidentiality, timeliness and direct personal communication
- Information sharing and raising standards in care
- Procurement of information technology systems
Dr Brian Gaffney, Director of Public Health, NHS Direct (CONFIRMED)
|
| 11:30 |
Case Study: Improving the Provision of Health Services
- The key health challenges, targets and measures
- Share learning - supporting GPs and health professionals to understand health inequalities
- Identifying and meeting needs - assisting GPs and health professionals to provide better, equitable services
- Local Strategic Partnerships - working together to provide integrated services with flexible access
- Raising awareness - working with communities to understand their right of access to healthcare services, and to run self-management health programmes
- Key achievements and future developments
Dr Ruth Hussey OBE, Regional Director of Public Health and Senior Medical Director, NHS North West and Department of Health North West (CONFIRMED)
|
| 11:50 |
Question and Answer Session |
| 12:10 |
Lunch and Networking |
| 13:10 |
The Role of GPs in Improving Public Health
- Encouraging healthy lifestyles
- Strategies for preventing ill health
- Improving public health - prioritising prevention
- Widening access to preventative services - tackling health inequalities
- Commissioning services on behalf of patients
- Future of the GP contract
Professor Steve Field, Chairman, Royal College of General Practitioners (CONFIRMED)
|
| 13:30 |
Public Health and Local Government
- Local communities control over public health budgets
- Local accountability of public health activities
- The relationship between public health and local government
- Helping individuals take responsibility for their own health
- Working in partnership to deliver health services
- Encouraging healthy lifestyles
Maggie Rae, Corporate Director for Public Health and Wellbeing, NHS Wiltshire and Wiltshire Council; and Cllr Keith Humphries, Cabinet Member for Health and Wellbeing, Wiltshire Council (CONFIRMED)
|
| 13:50 |
Questions and Answers Session |
| 14:10 |
Coffee Break and Networking |
| 14:40 |
Building Healthy Communities
- Supporting councils - funding healthy communities programmes
- Partnerships for health - reducing health inequalities
- Priorities and outcomes - measuring performance and impact
- Funding options beyond 2011
- Encouraging healthy lifestyles through marketing, services and infrastructure
- The role of community settings in healthcare
David Woodhead, Head of Healthy Communities, NHS City and Hackney and London Borough of Hackney (CONFIRMED)
|
| 15:00 |
Case Study: Reducing Obesity – Securing Long Term Health
- The link between childhood and life-long obesity
- The role of families and communities in tackling childhood obesity
- The impact of Start4Life and Change4Life on child obesity rates
- What more can be done to promote an active, healthy lifestyle in young people?
- Investing in school food, physical education and play
- National Child Measurement Programme - should children be measured more frequently?
- Identifying early signs of weight gain and implementing early intervention
Phil Veasey, Strategic Partnerships Director, MEND (CONFIRMED)
|
| 15:20 |
Improving Public Health Through World Class Commissioning
- Using the opportunity of proposals on local democratic legitimacy in health to better join up nhs, public health and social care
- The role of JSNA
- Shifting resources towards prevention
- Commissioning for quality and outcomes
- An improvement in health outcomes and a reduction in health inequalities
- Making the healthier choice easier
Andrew Webster, National Director for Joint Commissioning, Department of Health (CONFIRMED)
|
| 15:40 |
Questions and Answers Session |
| 16:00 |
Chair's Closing Remarks |
*programme subject to change without notice
Audience
Delegates attending this forum will include PCT's, representatives from the NHS, health authorities, private health services, central and local government, education, social care and business sectors specifically; heads of PCT’s, directors of public health, GP's, commissioning directors, heads of procurement, heads of estate, research and development managers, heads of innovation and development, preventative health professionals, heads of nutrition and dieticians, health and social care directors, communication & marketing directors, environmental health officers, technical directors, project directors, HR managers, health and wellbeing mangers, chief nurses and occupational health managers.
