primary & secondary education Training

Optimising Income Generation for Academies

primary & secondary education Training

09:15 - 16:15

Thursday 7 February 2019

Central London

For a limited time we are offering a 10% early bird discount for the first 7 bookings. To take advantage of this offer, please enter code STAE3E2 when completing your booking.


In light of an increasingly stretched financial climate, academies are seeking new innovative commercial opportunities and opening up income streams to improve financial stability to ensure that they are able to continue to provide an outstanding core education provision.

By developing effective methods to raise income and influence key stakeholders, you will maximise incoming revenue to your academy and improve your ability to deliver best learning environment and outcomes for pupils.

This interactive workshop-led course will provide detailed guidance on how to write successful funding applications and comply with VAT registration and recovery rules for academies.

Learning Objectives:
  • Exploring effective income generation opportunities for academies
  • Learn from real case studies how to avoid conflicts of interest
  • Optimise your ability to claim Gift Aid and comply with VAT registration and recovery rules
  • Learn how to write successful funding applications and get the structure and style right
  • Take back an action plan to maximise income for your academy


Russell Dalton, Chief Operating Officer, Diocese of Worcester Multi Academy Trust


Dr Rachel Gordon, Director, The School Funding Service

Lisa Forster, Principal Consultant, CIPFA

View the agenda and additional speakers
Russell Dalton, Chief Operating Officer, Diocese of Worcester Multi Academy Trust

Russell became a School Business Manager 13 years ago after a full career in the Army.  After leaving the Army he worked at a large High School in Worcestershire and, along with his business team, supported a number of primary schools.  He is now the Chief Operating Officer for a 12 school MAT, which is growing.

When he first became an SBM he found the school in a deficit situation, through a lot of hard work and introducing new initiatives he moved it to a ‘comfortable’ surplus.  He has also been very lucky in securing funding to significantly develop the facilities, which has kept him extremely busy over the 13 years!  Along with this, he was credited as being the driving force in converting the high school to academy status in 2011 and then working with the project team for the formation of a MAT prior to moving to his current role.

He has completed the CSBM, DSBM and ADSBM; this knowledge and experience has enabled time to be recruited as an SBM Advocate for the NCTL in the past and more recently as a NASBM Associate Practitioner.  He helped form the local Business Management network in Worcestershire, which he proudly chairs and he had the privilege of being nominated for the SBM of the year in 2011, where he was runner up.  Russell regularly works in an advisory capacity at both local and national level and is an avid advocate for collaborative working.  He thrives on the entrepreneurial aspect of the role which has seen him form a trading arm for his previous school which now turns over in excess of £600,000 a year.

Dr Rachel Gordon, Director, The School Funding Service

Rachel Gordon has been helping schools find and apply for grants for over 10 years. She has advised hundreds of schools on grant fundraising and written winning bids to secure funds for a wide range of projects from playgrounds and sports equipment, to after-school clubs and extended services. Rachel has delivered fundraising workshops across the country at education conferences including EdExec Live and the School Finance Conference. She has also written articles for FundEd, Ed Exec, Headteacher Update, and SecEd.

Lisa Forster, Senior Consultant, CIPFA

Lisa is a CIPFA qualified accountant and prior to joining CIPFA in 2008 spent 18 years working in a number of local government finance roles. This included including education finance, economic development and corporate finance. She was a partner in developing a ‘needs led’ curriculum funding model for schools and was seconded to the F40 group for a short time to develop this further.

In her current role as senior consultant she provides bespoke support to public sector organisations on financial management issues. This includes financial assessments, options analysis, alternative service delivery arrangements and VFM appraisals.
Lisa also provides tailored in house training around financial skills and commercial awareness. She has written and delivers accredited qualifications to a post graduate level, and has also authored and co-authored a range of financial publications for CIPFA. Lisa is also a qualified training assessor.

Over the past few years Lisa has worked with a number of national bodies on joint projects including research, best practice, training, publications, and working groups. These include the Department for Education, the Department for Energy and Climate Change, the London Energy project, ASCL, the Institute of School Business Leaders (ISBL) , the National Audit Office and the Audit Commission.




Chair’s Welcome & Clarification of Learning Objectives

Russell Dalton, Chief Operating Officer, Diocese of Worcester Multi Academy Trust (CONFIRMED)


Principles of Effective Income Generation and Understanding What an Effective Strategy Looks Like

  • Recognising the benefits of implementing a successful income generation strategy and understanding what this looks like
  • Understanding the processes and systems required to deliver a successful income generation strategy
  • Learning from real-life case studies on how to avoid conflicts of interest
  • Avoiding common pitfalls in the strategic delivery of income generation practices

Russell Dalton, Chief Operating Officer, Diocese of Worcester Multi Academy Trust (CONFIRMED)


Morning Break


Commercial Activities and Tax Implications

  • Learning the legal constraints and opportunities for income generation in your organisation
  • Understanding the risks and opportunities of Trading subsidiaries
  • Understanding and complying with VAT regulations
  • An overview of VAT liability of incomes and activities

Lisa Forster, Senior Consultant, CIPFA (CONFIRMED)


Case Study: Delivering Successful Income Generation for Academies

  • Obtaining effective hands-on guidance on how to generate income for your school
  • Learning how others have raised funds through real life and practical examples
  • Exploring the bid process and ensuring that you are able to communicate the key standout features that set your school apart from others
  • Sharing ideas on creating a fundraising strategy within your organisation





Workshop: Writing Successful Funding Applications

  • Exploring options for funding sources and learn how and where to find grants
  • Understanding how to get the application structure and style right
  • Practical exercise: drafting a bid
  • Look at terminology and buzz words to include and common mistakes to avoid

Dr Rachel Gordon, Director, The School Funding Service (CONFIRMED)


Afternoon Break


Workshop: Developing and Implementing a Successful Income Generation Strategy

Assess the different methods for raising revenue and identify the best way forward for your organisation

  • Work with other schools to share services such as estates, finance and human resources teams
  • Mobilise your workforce to obtain support and challenge through the change process
  • Take back an action plan to develop strategies to maximise income for your organisation

Russell Dalton, Chief Operating Officer, Diocese of Worcester Multi Academy Trust (CONFIRMED)


Feedback, Evaluation & Close

*Programme subject to change

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