Smoking

Tuesday 2nd November 2010, Central London, 09:00 - 14:00 (half day)

Working in Partnership to Create a Healthier, Smoke-free Nation

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Overview

Smoking remains the main cause of preventable disease and premature death in the UK. It is the leading cause of health inequalities. Around 8.5 million people still smoke in England today, and over 80,000 deaths a year are due to smoking in England alone. Furthermore, smoking is the single biggest cause of cancer in the world, and accounts for one in four UK cancer deaths.

Alongside the enormous human cost of tobacco use, there are hundreds of thousands of avoidable hospital admissions for smoking related illness, and these cost the NHS billions of pounds every year. In the current financial climate we cannot be complacent about the annual costs to the NHS of £2.7 billion from smoking-related diseases.

On 1 February 2010, the former government published their new tobacco control strategy for England. It established a vision of eradicating tobacco harms and creating a smoke-free future, so that we can support people to live healthier and longer lives. To deliver a smoke-free future, the strategy set out three overarching objectives to make significant progress towards a smokefree society: to stop the inflow of young people recruited as smokers; to motivate and assist every smoker to quit; and to protect families and communities from tobacco related harm.

In 'The Coalition: Our Programme for Government,' published May 2010, the new coalition government has outlined its commitment to encourage behaviour change to help people live healthier lives. Local communities will have greater control over public health budgets with payment by the outcomes they achieve in improving the health of local residents. GPs will also have greater incentives to tackle public health problems. The government will also investigate ways of improving access to preventative healthcare for those in disadvantaged areas to help tackle health inequalities.

Agenda

09:00	Registration and Coffee
09:40	Chair’s Welcome Address Professor Linda Bauld, Head of Department, Professor of Social Policy, Dept of Social and Policy Sciences, University of Bath (CONFIRMED)
09:45	Why We Must Tackle Tobacco Use to Improve Public Health Andrew Black, Tobacco Programme Manager, Department of Health (CONFIRMED)
09:55	Brief Interventions and Referral for Smoking Cessation in Primary Care and Other Settings Background to the NICE guidance Methods and development of NICE public health guidance Smoking cessation intervention recommendations Brief interventions and referrals for smoking cessations services: the evidence Implementing the NICE guidance Meeting DH smoking cessation targets: recommendations for service providers Patti White, Analyst Centre for Public Health Excellence, NICE (CONFIRMED)
10:15	Preventive Health: Moving Forward on Cancer Prevention The Cancer Reform Strategy: What progress has been made? The importance and effectiveness of early screening The National Awareness and Early Detection Initiative New technologies available to diagnose and treat cancer What is being done to reduce early diagnosis health inequalities? The role of GPs in early cancer detection Prevention of lifestyle cancers caused by smoking Kathy Elliott, National Lead for Prevention, Early Diagnosis and Inequalities, National Cancer Action Team (CONFIRMED)
10:35	Questions and Answers Session
10:50	Coffee Break and Networking
11:10	Using Social Marketing as a Tool to Motivate Smokers to Quit Social marketing as an effective campaign tool Raising commissioner awareness around social marketing and the benefits it can bring Increasing tobacco awareness and support for pregnant women and young mothers Measuring behavioural change through social marketing How Local Authorities are promoting active living to stay healthy through social marketing Building capabilities and skills in social marketing Extending reach through communication technology Jeff French, Chief Executive, Strategic Social Marketing (CONFIRMED)
11:30	Reducing Health Inequalities Through Tobacco Control Reducing Health Inequalities through Tobacco Control programme Bringing the community on board Harnessing the third sector help Getting young people interested Overcoming the challenges of partnership working Getting young people interested Tobacco Control - the story so far case studies Nigel Carruthers - Programme Manager, Tobacco Control Programme, IDeA (CONFIRMED)
11:50	Case Study: Smoking Cessation in Practice: Creating Sustainable Delivery Systems for Smoking Interventions Tackling health inequalities: concentrating smoking cessation services in deprived areas Understanding the needs and behaviour of service users Intervention programmes for prisoners Working with commissioners and prison services to increase the volume of prisoners seen by the NHS Stop Smoking Services Assessment and recording of smoking status Denise Hinds, Smoking Cessation Specialist (Prisons), Doncaster Stop Smoking Service & Angela Batty, Stop Smoking Advisor (Prisons), Doncaster PCT (CONFIRMED)
12:10	Preventing Exposure of Second Hand Smoke: Implementation and Compliance of Smoke-free Legislation Enforcement of the 2009 Health Act Implementation of smokefree legislation guidance Determining appropriate enforcement action Working with the media Preventing exposure of second hand smoke in public places Overcoming the challenges posed by Shisha bars Ian Gray MBE, Principal Policy Officer, Chartered Institute of Environmental Health (CONFIRMED)
12:30	Questions and Answers Session
13:00	Lunch and Networking
14:00	Close

*programme subject to change without notice

Audience

Delegates attending this forum will include directors of public health, health improvement practitioners, smoking cessation managers, smoking cessation trainers, specialist smoking cessation advisors, stop smoking managers, health promotion specialists, health development managers, clinical team leaders, smoking advisors, public health consultants, health improvement managers, health visitors, consultant psychiatrists, heads of commissioning, tobacco control manager, lung health check project managers, and will be drawn from central government, local authorities, NHS, PCTs, academia, stop smoking services, voluntary and community sectors and social enterprises and private sector.